It all began with a dream

In the summer of 2013 we saw an interesting online offer about a turban that was specially designed for hair. The idea of a hair towel seemed very handy as we knew from our own experience how frustrating it is to wrap your hair in a normal towel after a nice shower or bath. Considering how brilliant the idea was, we wondered why the hair towel was not already discovered by every woman? We began to dream of a stylish, indulgently soft hair towel, which would dry even the thickest hair. The ambition to design the world’s best hair towel was born.

A story about friendship and togetherness

It is said that friends are the spice of life. The story of Luin Living is based on friendship and togetherness. The brand was founded by two Finnish women, Mari and Noora, whose friendship started in 1999 during shared marketing studies at university. Entrepreneurship was discussed from the very beginning, and a wide range of ideas emerged along the way. Finally in 2013 the idea of a hair towel changed their lives and dream of an own brand started turning into reality.

Everyday indulgence for all

The ideology of Luin Living is based on bringing the indulgence to every home and every day. By this feeling we mean a happy, comfortable and relaxed state of mind you generally achieve at spas. We wish to bring a that little bit of luxury to people’s homes and everyday lives.

We find our inspiration from people of all ages by sensing the things that make them happy. Our designs are based on the ordinary situations that all of us face daily in our lives. It is usually the very simplest things that make your everyday special.